Why are Video Brochures effective? Will they work for you and your goals? Will they increase your ROI from direct mail?
Our company has produced thousands of effective direct mail designs over the years, and we have seen the difference a great Video Brochure can make. An effective Video Brochure creates an emotional connection with your audience in a way that is unlike traditional print brochures. We will share the three questions we use to determine if video mailers will work for you and then dive into why we’ve seen them succeed.
Your Purpose and Target Audience
We use two questions to determine the right Video Brochure for you, allowing us to analyze your industry, audience, and goals quickly.
Your Purpose (The Why)
The first question always concerns the project's purpose, aims, and goals. Do you need to reach out to high-value prospects for lead generation, raise donations for a fundraiser, or promote an important event for your company?
Video Brochures are versatile tools that can be used for:
- Lead Generation
- Event Promotion
- Brand Promotions
- Fundraising
- Recruitment and Admissions
Your Target Audience (The Who)
The who in direct mail is the crux of any great campaign. Who are you sending your mail to?
Knowing your “why” and “who” will maximize the ROI of any Video Brochure campaign.
Video Brochures are effective for a range of audiences, including:
- Current Clients
- Potential Clients
- Stakeholders
- KOLs
- Doctors
- HCPs
- Students
- Donors
- Producers
Why Are Video Brochures Effective?
There are several key reasons why Video Brochures are so effective.
1. They Set You Apart and Grab Attention
Video Brochures distinguish your brand in a crowded mailbox. In today’s world, where most mail gets a glance, a Video Brochure captures attention immediately and is an interactive experience. This is why Video Brochures are effective - they create higher conversion rates by catching attention and captivating people like no other direct mail option on the market, leading to high conversion rates, better audience engagement, and higher brand perception.
2. Better Messaging
If a picture is worth a thousand words, what does that mean for a video? Video Brochures create a lasting impact on your potential customers. You can speak to and build a relationship through video in a way unrivaled by images and text alone. Videos are powerful tools that create a user experience different from any other marketing strategy.
3. Elevate Brand Perception
Few experiences are as luxurious as seeing video content in a physical brochure or video box. This visual and tactile experience leaves an impact on the person receiving it. Your brand portrays excellence and professionalism, adding a personal touch and increasing the value of your brand beyond competitors sending generic direct mail materials.
4. Higher Conversion Rates
Video content has proved to be effective. They are powerful marketing tools for creating a higher brand perception and improving your material's messaging. Furthermore, they increase your bottom line by having a higher conversion rate in each step, from the mailbox to your conversion action.
The Bottom Line
Video Brochures are effective marketing tools, providing higher conversion rates than traditional direct mail. They connect emotionally with your potential customers, leading to powerful messaging, conversion rates, and brand perception. Video Brochures are the best option for direct mail.
Explore our full Video Brochure selection to find the right product for your next marketing campaign and experience the power of video.
Frequently Asked Questions
How Much Do They Cost?
Every product we offer has a unique price dependent on the quantity you purchase, which is clearly stated on the product page. You can find a complete table of our Video Brochure cost options here. Video Brochures have proven to be cost-effective marketing tools with the highest conversion rates on the market.
Do You Use LCD Screens?
Red Paper Plane uses LCD IPS screens to provide higher-quality video content for potential customers and clients. This improves your marketing strategies by fully connecting with your target audience with a high-resolution screen that looks great from all angles.
What Are The Best Practices for The Video Content?
Your marketing video is an important factor. Key best practices for your Video Brochure marketing include video length, files, and formats.
You can learn about our recommendations for Video Brochure best practices here!
Do You Have Customer Testimonials I Can Review?
You can review our success stories here.
How Can I Get a Sample Video Brochure?
At Red Paper Plane, we offer easy samples so you can feel the tactile experience in your hands. Click here to get your sample!