Their industry: Communications Services for Educational Institutions
Their audience: Specifically two-year community and technical colleges
Their challenge: Creating a standout holiday card that showcased their two offices in Wisconsin and California encapsulated in a wintery theme.
Interact just wanted to capitalize on the seasonal opportunity to build up some brand recognition.
Our solution: The Small Well Box Mailer - a custom-designed delivery box that also functions as a creative holiday card.
The main pro: Unsurprisingly, it’s the ability to include a small token of gratitude inside this marketing mailer. That space within is big enough to hold a USB stick, keychain, or another similarly-sized goody.
The Interact team took this promotional box structure and literally put their stamp on it with a special signed thank you message on the inside of the top flap. And then, just for kicks, they packaged it alongside a mini mason jar of hot chocolate and marshmallows!
“We were looking for something more than just a piece of paper… The piece ended up working out really well,” Graphic designer Jasmine Tully told us. “The Red Paper Plane interface was super easy to understand and I was able to follow all the guidelines.”