As you gear up for your marketing strategy in 2025, now is the time to consider combining the incredible impact of video with the tactile experience of print. The benefits of Video Brochures continue to increase, and they offer an innovative and powerful marketing tool to increase your brand awareness and ROI.
1. Captivate Your Audience
Are you more likely to read a printed pamphlet or watch a brochure with a video message that automatically starts playing? No power or internet connection is required. In marketing, you have seconds to make a first impression! Whether handing out brochures at a convention or directly mailing a thousand video mailers, it is crucial to captivate your audience. Video Brochures are just the tool to capture the attention of decision-makers.
2. Create a Memorable and Lasting Experience
A Video Brochure captures the viewer's attention, ignites curiosity, and creates a memorable and lasting experience. Video is a powerful medium for storytelling, allowing brands to convey emotions, real-life testimonials, or impactful visuals that resonate on a personal level and build a stronger relationship between you and your customer. An interactive design encourages greater engagement and is more likely to be passed around the office and shared with key decision-makers, creating multiple touchpoints and reinforcing the message each time it is viewed.
3. Increase Your Brand Awareness
In addition to making a lasting impression, captivating Video Brochures are an effective way to increase brand awareness and build trust. With video content, you can tell your story in your voice and talk directly to the consumer, giving them a more personable experience and a deeper emotional connection with your company. Recipients are likely to retain the message, resulting in higher brand recall. When prospective buyers are ready to make a big commitment, they’ll remember your brand.
4. Stand Out From Your Competition
Video Brochures help you stand out in a crowded market and establish your business authority. Business leaders will see that your organization is committed to quality and worth donating to, investing in, or purchasing from. You can quickly impart a significant amount of information directly related to your target market. Watching a video of a new product in action is more engaging and informative than can be expressed in print alone.
5. Adaptable and Effective
Video Brochures are versatile, customizable, and can mailed or hand-delivered. They can be an effective solution for a wide range of business opportunities, including product or service demonstrations, enticing new students to your university, or demonstrating how charitable donations will benefit the fundraising cause. Once the brochure is designed, you can easily change and switch out video content when a new promotional product, for example, is introduced, making the brochure adaptable for different campaigns and audiences.
6. Increase Sales and Conversion Rates
The marketing battle is to get your product or service in front of your target audience. Video Brochures overcome that obstacle, as they are hard to ignore. Video Brochures see average open rates of up to 90%—significantly higher than traditional brochures due to their engaging and interactive nature. This multi-media experience leads to more time spent with your brand's message, which correlates with higher conversion potential.
Our success stories have helped organizations like yours realize the power of video storytelling and the benefits of Video Brochures. For example, we helped Brighthouse Financial increase their annuity revenue sold by independent advisors by 40% using Video Brochures for their brand launch and product education materials. And according to Dayton Children’s Hospital, they received an 80% increase in referrals using Video Brochures for their hard-to-reach audience. Shop our Video Brochures today at Red Paper Plane.
Frequently Asked Questions
Which Industries Can Benefit From Video Brochure Mailers?
Video Brochures are effective for all industries. The healthcare industry, real estate agents, financial services, higher educational institutions, technology firms, automotive businesses, and insurance companies are just a few industries using Video Brochure mailers to enhance business strategies and reach B2B clients. They’re also ideal for non-profits to meet fundraising goals, making an impact and a memorable experience in ways traditional marketing can’t match.
What Screen Sizes Are Available?
High-definition screen size options include Video Business Cards (2.4” LCD screen), medium Video Brochures (4.3”), large Video Brochures (7”), and extra large Video Brochures (10.1”).
What is the Battery Life?
Video Brochures have a 90-minute battery life and a built-in rechargeable battery that can be recharged hundreds of times.