An important decision for your direct marketing campaign is selecting the right Video Brochure screen size that aligns with your objectives and goals. Video file size is a significant factor in Video Brochure price and ROI. The right Video Brochure screen size can distinguish between a genuinely captivating, memorable experience and one that falls flat for your potential customers.
Video Brochure Screen Sizes
At Red Paper Plane®, Video Brochure screen sizes are 2.4”, 4.3”, 7”, and 10.1”. Over 25 Video Brochure products are available, ranging from a Video Business Card to a full 10.1” video experience.
Small (2.4”)
Small LCD Video Brochures, or Video Business Cards, are effective when you must convey a limited amount of information or have budget constraints on your campaign.
Mid-Size (4.3” - 7”)
The most popular screen sizes are the mid-size Video Brochures, which balance affordability with powerful video content that captures your audience’s attention and creates a lasting impression.
Large (10.1”)
A large high-definition IPS screen may be the right option for companies looking to stand out from the competition with stunning visuals to increase brand awareness. With almost a foot of space to convey your message, this Video Brochure is ideal for high-end product launches looking for high conversion rates.
How To Choose a Video Brochure Screen Size
Given the variety of screen sizes, selecting the ideal screen size can be daunting, but a few key factors to consider will give you insight into the best decision for your marketing campaign.
Your Industry, Audience, and Goals
You always start with the industry you are in, your goals, and your target audience. Are you trying to attract prospective customers or wealthy donors to your fundraising campaign? Or are you sending thank-you notes to your valued customers?
For example, Mount Vernon, the home of George Washington, aimed to increase fundraising to preserve the estate and its history. Their target audience was potential wealthy donors. By choosing a 7” screen that could showcase the property and previous donors' impressions, they netted 2.5 million dollars in funds. A smaller video screen would not have been as effective in this case.
However, in many cases, like The First Bank of Greenwich’s thank you brochure campaign, a smaller 4.3” screen was ideal for showing the company’s appreciation and increasing brand awareness.
Your Budget and Quantity Needed
The next key factor is your budget and the number of Video Brochures you need. A smaller screen size is optimal if you must send a large quantity and are on a tight budget. However, if you’re targeting a few hundred premium clients or leads with the goal of high conversion rates, a larger screen size and budget per unit will give you the greatest return on your efforts.
Additional Details on Red Paper Plane’s Screen Sizes
Considering your target audience, objectives, budget, quantity, and distribution method, you can explore the options available and decide on the best Video Brochure screen type for your needs.
Video Business Cards (2.4”)
Compact, pocket-sized, 2.4” Video Business Cards and the Extendo Video Business Cards with an innovative sliding design are eye-catching and high-impact. Both feature a 2.4-inch LCD screen with a resolution of 320 × 240 pixels and an auto-play video that engages your audience instantly. They have 128 MB of memory, a 1-watt speaker, and a 1.5-hour battery life—a rechargeable battery with an included USB cable.
Mid Size Video Brochures (4.3”)
The 4.3" brochures are a popular option that balances portability with a larger screen for clearer visuals. You can choose from eleven Quick Turnaround products, including a gusseted easel back, a stepped reveal, a flip cover, a telescoping slider, a pop display, or a book with a pocket and insert card. There are also four Value Option products: landscape, portrait, hardcover, and a well box.
All Quick Turnaround formats:
- Auto-play when you open the Video Brochure
- Aspect Ratio: 16:9
- Supported Video Format: MP4
- Codecs: AAC, H.264
- Sound level: 75-80dB
4.3" Video Screen: Standard Specifications
- IPS Video Screen Resolution: 480 x 272; Max Upload Resolution: 1280 x 720 pixels
- File size/flash memory: 90 MB Maximum (for a 128 MB Memory chip)
- Three buttons: must be designed as part of your artwork (Play/Pause, Volume + and -)
Large Video Brochures (7”)
These large 7” brochures offer a strong visual impact without being bulky. You can choose from a Quick Turnaround 7” Video Brochure, flip cover, hardcover, or well box.
7" Video Screen: Standard Specifications
- IPS Video Screen Resolution: 1024 x 600; Max Upload Resolution: 1920 x 1080 pixels
- File size/flash memory: 200 MB Maximum (for a 256 MB Memory chip)
- Three buttons: must be designed as part of your artwork (Play/Pause, Volume + and -)
Extra Large Video Brochures (10.1”)
For a premium, high-definition experience for your audience, consider an extra large IPS 10.1” Video Brochure, which can be either a Quick Turnaround or a Value Option product.
- Flash Memory: 256 MB
- Aspect Ratio: 16:9
- Max. Upload Resolution: 1920 x 1080
- Screen Output Resolution: 1024 x 600
- Speaker: 2 watt
- Battery Life: 1.5 Hours