Some marketing challenges can evolve over time, while others are perennial — like lead generation.

So, when Jamie Thomassen, B2B senior marketing consultant at ARAG Legal, had a list of top prospects after a recent trade show, she knew that she had an opportunity to convert.

“We wanted to send something that would stand out and get noticed in the mail,” she said.

“Ultimately, the goal was to get the prospect to open it and take action.”

That’s when Jamie enlisted the help of Red Paper Plane.

Initially wowed by the site’s “fun and unique print designs”, the team at ARAG Legal chose to use the Promotional Well Box template. As the name implies, the piece features a rectangular well in which brands can place a USB device, keychain or other promotional items unique to their business.

This is an incredibly useful format to deliver information and educate your recipients on your business, services or products that go beyond a standard webpage.

According to Jamie, the piece she created for the post-trade show follow-up was as beautiful as it was easy to create. She said that the Red Paper Plane interface made it easy for her to upload artwork and the customer service she received allowed her to get her questions answered right away.

“The promotional boxes turned out great!” she said. “They were very good quality and exactly what we were expecting.”